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Every once in a while someone tells me that they do not follow more than X people on Twitter because if they did, they could not read everything they post. I think it's great because one of the good things about Twitter is that everyone uses it as they please .
I, however, follow more than 600 users. I do it because I do not care at all not to read everything they publish: what I'm looking for is finding interesting content every time I go on Twitter. I continually add "to test" users who call my attention and I go "doing cleaning" of users who are not publishing about the topics that interest me. You also have to keep in mind that not everyone tweets regularly, so that following gazillion users does not mean that every day there are new tweets from all of them.
Regardless of my case, there are several reasons why someone can follow even thousands of users:
▪ Although one of the best features of Twitter is that it does not require reciprocity , there are people who formally follow those who follow them out of courtesy. I say "formally" because in practice they usually only read the tweets of a much smaller group of users: it is easy to do it with tools such as Twitter lists .
▪ For brands that use Twitter in their social media strategies, following many users is a natural way of making themselves known and a gesture towards those who interact with them. The latter is applicable to companies and personalities of the online world (for example Jeremiah Owyang ).
▪ And finally there are the professionals of the auto-following , who use tools like these simply to be able to say that they have thousands of followers ... whose tweets neither read nor want to read.
Apart from these special cases, each one has its own approach on how many users to follow: what is yours?